Zhao Li is the Search Lead, Asia of Acronym Media. He has been in the field of search marketing since 2006. Prior to joining Acronym Media, he worked at Neo@Ogilvy as Search Planner, developing and managing search engine marketing strategies and campaigns for Adobe, British Airways, IBM, Lenovo, and Yahoo!. Before that he was working with Web Commerce Communications Limited in Kuala Lumpur, managing corporate search marketing campaigns and web analytic reporting.

Zhao Li also had great experiences in web development, specializes in Microsoft technology, first got his start in web development in 1999, building HTML web pages with Microsoft FrontPage after school. Over the years he has worked on various sites in a freelance capaity.

Zhao Li lives in Singapore. In his spare time, he enjoys spending time with his family and friends, traveling, photography, and reading.